If you have a creative mind and a passion for marketing and communication, then this degree is the perfect fit for you. This degree will equip you with the necessary skills and knowledge to succeed in the dynamic and ever-changing field of advertising.
The Bachelor of Arts in Advertising is a three-year undergraduate program designed to equip students with the necessary knowledge and skills to succeed in the dynamic and fast-paced world of advertising. Through a combination of theoretical and practical coursework, students will learn about the history, principles, and practices of advertising, as well as how to develop effective advertising campaigns for different media platforms.
The course will cover topics such as consumer behavior, branding and identity, visual communication, digital marketing, media planning and buying, and advertising ethics and law. In addition, students will have the opportunity to develop their creative and critical thinking skills, as well as their ability to work in a team and communicate effectively.
Throughout the course, students will be exposed to the latest trends and innovations in the advertising industry, both in Nigeria and globally. They will also have the opportunity to undertake internships or work placements, allowing them to gain practical experience and build professional networks.
Advertising agencies often work with a variety of clients across multiple industries, providing a dynamic and diverse work environment.