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ADVERTISING

Department
Business
Campus
All Campuses
Level
Undergraduate
Semester
Intake 1 (February), Intake 2 (May), Intake 3 (August), Intake 4 (November)
Credit
120
Method
Campus, E-learning

If you have a creative mind and a passion for marketing and communication, then this degree is the perfect fit for you. This degree will equip you with the necessary skills and knowledge to succeed in the dynamic and ever-changing field of advertising.

The Bachelor of Arts in Advertising is a three-year undergraduate program designed to equip students with the necessary knowledge and skills to succeed in the dynamic and fast-paced world of advertising. Through a combination of theoretical and practical coursework, students will learn about the history, principles, and practices of advertising, as well as how to develop effective advertising campaigns for different media platforms.

The course will cover topics such as consumer behavior, branding and identity, visual communication, digital marketing, media planning and buying, and advertising ethics and law. In addition, students will have the opportunity to develop their creative and critical thinking skills, as well as their ability to work in a team and communicate effectively.

Throughout the course, students will be exposed to the latest trends and innovations in the advertising industry, both in Nigeria and globally. They will also have the opportunity to undertake internships or work placements, allowing them to gain practical experience and build professional networks.

Advertising agencies often work with a variety of clients across multiple industries, providing a dynamic and diverse work environment.

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Entry requirements

We are delighted that you are considering one of our courses at ICCA. To ensure that you meet the entry requirements, kindly take note of the following:

  1. Candidates must possess a minimum of five credits at the O’level, including Mathematics and English, which are compulsory subjects.

  2. In addition to meeting the academic requirements, candidates will be required to attend an admission interview. The interview will provide an opportunity for our admissions team to assess your suitability for the program and determine your potential for success in your chosen field.

  3. Candidates with at least five years of industry experience in their chosen field, will qualify for automatic placement into the second year of their chosen program. Such candidates must display exceptional talent, skills, and a substantial portfolio. Our admissions team will consider your experience, talent, and skills alongside your portfolio during the admission process.

We believe that the entry requirements for our courses will ensure that our students have the necessary skills, talent, and academic background to excel in their chosen fields. We look forward to receiving your application and welcoming you to our creative arts college in Lagos, Nigeria.

Course structure and modules

Year 1, Semester 1:

  • Introduction to Advertising
  • History of Advertising in Nigeria
  • Principles of Marketing
  • Graphic Design Fundamentals
  • Writing for Advertising

Year 1, Semester 2:

  • Consumer Behaviour
  • Advertising Strategies and Tactics
  • Digital Marketing
  • Visual Communication
  • Creative Thinking and Problem Solving

 

Year 2, Semester 1:

  • Branding and Identity
  • Advertising Campaign Planning and Execution
  • Advertising and Society
  • Copy-writing for Advertising
  • Advertising Research Methods
  • Elective (Optional)

Year 2, Semester 2:

  • Media Planning and Buying
  • Public Relations and Promotion
  • Social Media Marketing
  • Creative Advertising Concepts
  • Professional Practice in Advertising
  • Elective (Optional)

 

Year 3, Semester 1:

  • Advanced Advertising Campaigns
  • Advertising Ethics and Law
  • Emerging Trends in Advertising
  • Advertising Portfolio Development
  • Advertising Internship/Work Placement

Year 3, Semester 2:

  • Creative Advertising Final Project
  • Advertising Management and Leadership
  • Entrepreneurship in Advertising
  • Advertising and Global Markets
  • Advertising and Cultural Diversity

Note: The elective courses could be pulled from other disciplines such as, Digital Photography, Creative Entrepreneurship, Drama and Theatre Arts, Music Production or any other relevant course that the student may choose in consultation with their academic advisor.

How you study

At ICCA, we are committed to providing our students with the best possible learning experience. To achieve this, we offer a flexible approach to studying that combines in-person lectures with e-learning. This approach allows our students to balance their academic pursuits with other commitments and provides a learning environment that suits their individual needs.

Fees

€3,850 per academic academic year. 

Note: 70% of fees must be paid before commencement of intended program.

Career opportunities

Graduates of advertising have a wide range of career opportunities available to them, both in traditional and digital advertising. Advertising agencies, marketing firms, media organizations, and businesses of all kinds rely on advertising professionals to help them reach their target audience and increase brand awareness. Graduates may find opportunities in areas such as account management, copywriting, art direction, media planning and buying, digital marketing, social media management, market research, and more. Some may even choose to start their own advertising agencies or consulting firms.